For every day that passes, more devices come online, more applications are deployed and more data sources are spun up. There has never been a time in our history when data is so freely available, so widely used, so varied, so fast and so damn big.
There’s a tendency for CIOs to see everything as risk and central to their role is the need to mitigate risk. However, there is an exciting opportunity to step outside of this bubble. A chance to realise significant business value, with the CIO as the owner and champion of the initiative. What we're talking about here is implementing Data Science strategies.
A look into the Snowplow Analytics platform at a high level, where we discuss some of its features and explore some of the more popular use cases being used today to solve real-world business problems. We'll also examine why real-time data capture and analytics is becoming a “must-have” for modern data driven businesses.