Why Microsoft Azure has quickly found its feet in the Public Cloud landscape

/Why Microsoft Azure has quickly found its feet in the Public Cloud landscape

A look at why organisations consider Microsoft Azure

In last week’s blog we surveyed the Cloud landscape, looking at trends that are shaping Cloud adoption, the prevalence of Public Cloud usage, and also some of the headline reasons that typically slow key decision makers down from adopting Cloud technology. In this instalment in our Microsoft Azure series, let’s take it a step further and dig deeper into Microsoft Azure specifically – looking at what it is and some of the reasons it could be of interest for organisations.

What is Azure?

<Cloud Computing Network Schema on the Blackboard

Firstly, let’s take a high-level look at answering the ‘What is Microsoft Azure?’ question. The quick answer to this question is that Azure is a Public Cloud platform – a collection of connected Cloud services (database, storage, networking, analytics, mobile and more). Launched in 2010 before becoming available in Australia in late 2014, Azure represents an increasingly popular choice for organisations looking to move key business services into the Cloud. Microsoft’s relatively late entry to the Public Cloud field – particularly in Australia and New Zealand – means they come up against Amazon Web Services (AWS) who have captured a significant portion of the Public Cloud market. However, with Microsoft’s sheer size and the familiarity they hold for all organisations, Azure has quickly become a significant consideration in the Cloud space.

What makes Azure a Cloud contender

Azure isn’t solely a contender in the Public Cloud sphere because of who Microsoft is. Let’s look at some of the different reasons that organisations are considering it.

Performance: With two Australian Regions for Azure (one in NSW; one in Victoria), Australian organisations can experience low latency rates and faster response times. While this is important for all businesses, it is particularly relevant for businesses looking to transfer important workloads, exploring hosting their public-facing workloads on the Cloud or for organisations who have large amounts of data.

Integration with existing Microsoft services: Most organisations use at least one Microsoft application or service in their daily operations. It may be Office 365, SharePoint, Outlook or Dynamics – whatever it is, tightly integrating these services with Azure Cloud quickly and easily is another reason Azure has become a serious Public Cloud contender.

Security: In previous times, security concerns may have been held up as an impediment to Public Cloud adoption. Azure provides visibility and a centralised view through the Azure Security Center, allowing organisations to take control over their Cloud security, identify threats and reduce risk.

Availability and Disaster Recovery: For all businesses, losing critical data represents a nightmare scenario. Having that peace of mind with availability and disaster recovery on Azure comes from having redundancies across regions – ensuring data is available when needed.

As you can see, these are a handful of the reasons that organisations are considering Azure for their Cloud adoption, as well as a high-level background of it’s capabilities as a Public Cloud platform. In the third and final entry in our Microsoft Azure blog series, we’ll look at Azure and business transformation, looking at its potential to help achieve business wins across areas including DevOps enablement and data-driven decision making.

Part 2 in our Microsoft Azure blog series.

By | 2017-07-28T02:57:03+00:00 November 1st, 2016|Azure, Business Blog|
  • Nick Colakovic

    It’s very convenient that existing Microsoft services can be easily integrated with Azure Cloud. Especially because a lot of organizations are using them.